Richard Outcault, the comic strip creator of Buster Brown and his dog Tige, sold the license rights to his creation to The Brown Shoe Company of St. Louis in 1904 for $200. It was quite a steal for a company that gained much usage out of the pair, and over 100 years later the shoe company is still in business. In fact, in 2004, Buster Brown Shoe celebrated its 100th anniversary with a national search for the next “Pair to Remember,” kids and their dog to be featured on Buster Brown shoe boxes. Thanks to Armchair Auctions for this great information. Getting great info like this is one reason to join Facebook if you haven’t joined already. You can see the Armchair Auction page here on Facebook.